Monday 11 March 2013

Iconic music videos


In General i believe that Micheal Jackson create some of the most creative and controversial videos in the history of music video production to this current day, this video "thriller" in particular switches between a strong film based narrative and the song which can make the video much more gripping and more appealing to its target audience  also as it included such a strong narrative this then became the platform for music videos and revolutionized the way we view and create music video, which then encouraged more bold and striking videos to be created using a similar narrative theme.



The song "The Scientist" by British band Coldplay for me is one of the best music videos created due to how it was filmed and edited, the lead singer of the band "Chris martin" learned how to sing the whole song backwards so when they came to make the video it was about time traveling backwards and they simply re-winded all the filming so when he sung it was the correct way when the music and lyrics we added, this simple and creative idea had never been attempted before and gained massive online views of over 42 million due to the creativity of the video.


The music video for the song 'i want to break free' by the British band "queen" was another controversial video from the 70's-80's period where the band are all in drag playing the roles of females in a modern family, the song was about wanting to break out of everyday routine so the idea of using the frustration of women s rights issues in the 1980's made for a massive hit with there music video, by making a video that ties into current affairs and modern society can boost popularity for the video/song as the target audience consumers can feel like they can relate to the band or artist.

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