the music video tends to add visuals to the song, most music videos are narravtie based as the video is based around the lyrics of the artists song, this also emphasizes the meanings and message in the song.
Narrative videos must have cut between performance of the band or artist and the video a good example of videos like this are - Lawson 'when she was mine', Carly ray japsen - call me maybe.Theorists conventions of music videos
Andrew Goodwin's theory
1. Visuals either illustrate, amplify or contradict the lyrics and music.
2. Genres often have their own music style/iconography ( the typical depiction in image of a subject, and related sense.)
3. Close ups should always be included.
4. The artist of band might want to develop there own style iconography which then becomes their stage image (identity)
5. Voyeurism ( the sexual interest in or practice of spying on people engaged in intimate behaviors e.g undressing and sexual activity considered a private nature) is common then within music videos.
6. Intercultural references are also popular.
7. Goodwin argues that the female performer is frequently objectified principally for display purposes, often throughout a combination of camerawork and editing with fragmented body shots emphasizing a sexualized treatment of the star.
Laura mulvey's theory
1. Because film makers are predominately male, the presence of women in films is often solely for the purposes of display ( rather than for narrative purposes) .
2. The purpose of this displace is to facilitate a voyeuristic response in spectators, which presumes a 'male gaze' one that is a powerful controlling gaze at the female on display, who is effectively objectified and passive.
No comments:
Post a Comment